Privacy Policy

Boundless Founder ("we," "us," or "our") operates the website boundlessfounder.co (the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site.

Information We Collect

Information You Provide

We may collect information that you voluntarily provide to us, including:

  • Name and email address when you subscribe to our newsletter
  • Contact information when you reach out to us via email or contact forms
  • Any other information you choose to provide in communications with us

Information Collected Automatically

When you visit our Site, we may automatically collect certain information, including:

  • Browser type and version
  • Operating system
  • Pages visited, time spent on pages, and navigation paths
  • Referring website or source
  • Device type (desktop, mobile, tablet)
  • Approximate geographic location (country/region level)
  • IP address (anonymized where possible)

How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our Site and content
  • Send you newsletters and educational content you've opted into
  • Respond to your inquiries and provide support
  • Analyze usage patterns to improve user experience
  • Understand which content resonates with our audience
  • Protect against spam, abuse, and unauthorized access

We will never sell your personal information to third parties.

Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.

Our own analytics

We record visits to this Site in our own customer-data system, the Boundless Intelligence Engine, which we run ourselves. The Site sends it the page you viewed, the page title, the referring site (without its query string), campaign tags in the link you followed, how long the page was visible and how far you scrolled, clicks on buttons, outbound links and downloads, form submissions (that a form was submitted, not what you typed in it), and page speed measurements. Our server adds your browser's user agent, preferred language and IP address before passing the record on.

  • If you accept analytics cookies, we set a first-party cookie called bf_anon that holds a random ID and lasts 2 years. It lets us recognise your browser when you come back, and link those visits to the rest of your record once you give us your email address (for example, when you request a guide).
  • If you don't accept analytics cookies, the visit is still counted, but no cookie is read or set. Instead the visit is grouped using a code computed from your IP address, your browser's user agent and a random value that we replace and delete every day. That lets us count visits for that day without being able to recognise you on a later day.
  • Either way, our analytics system does not store your IP address.

Third-party analytics

If you accept analytics cookies, we also use:

  • Google Analytics (GA4) — to understand traffic patterns, popular content, and audience demographics. Google Analytics uses cookies to collect anonymized usage data.
  • Microsoft Clarity — to understand how users interact with our Site through heatmaps and session recordings. Clarity does not collect personal information and masks sensitive content.

Third-Party Services

We may use the following third-party services that process data on our behalf:

  • Substack — for newsletter delivery and subscriber management
  • Fly.io — for website hosting
  • Cloudflare Turnstile — to check that some forms (such as booking a call) are submitted by a person, not a bot
  • Google Analytics — for website analytics
  • Microsoft Clarity — for user experience analytics

Each of these services has their own privacy policy governing how they process data. We encourage you to review their respective policies.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy. Newsletter subscriber data is retained until you unsubscribe. In our own analytics system, individual visit and event records are deleted after 13 months; daily totals (such as the number of visits to a page on a given day) are kept longer because they no longer describe any individual visit. Data held by Google Analytics and Microsoft Clarity is retained according to their retention settings (typically 14 months for Google Analytics).

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access — Request a copy of the personal data we hold about you
  • Correction — Request correction of inaccurate personal data
  • Deletion — Request deletion of your personal data
  • Opt-out — Unsubscribe from marketing communications at any time
  • Data portability — Request your data in a portable format

To exercise any of these rights, please contact us using the information below. We will respond to your request within 30 days.

Children's Privacy

Our Site is not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page with a revised "Last updated" date.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Boundless Founder
Email: privacy@boundlessfounder.co