Cookie Policy

This Cookie Policy explains what cookies are, how Boundless Founder ("we," "us," or "our") uses cookies on the boundlessfounder.co website (the "Site"), and your choices regarding cookies.

What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and to provide information to site owners. Cookies can be "persistent" (remaining on your device until deleted) or "session" cookies (deleted when you close your browser).

Types of Cookies We Use

Essential Cookies

These cookies are necessary for the basic functionality of our Site. They enable core features such as page navigation and access to secure areas. The Site cannot function properly without these cookies.

Your cookie choices themselves are saved in your browser's local storage (a cookie-like store that is never sent to our server) under cookie-consent-prefs, so we don't ask you again on every page. It records whether you accepted analytics and marketing cookies, and when.

Analytics Cookies

We use analytics cookies to understand how visitors interact with our Site. This helps us improve our content and user experience. We use the following analytics services:

Our own analytics (Boundless Intelligence Engine)

We record page views, time on page, scroll depth, clicks, form submissions and page speed in our own customer-data system, which we run ourselves. If you accept analytics cookies, we set one first-party cookie, bf_anon, which holds a random ID, lasts 2 years and lets us recognise your browser when you return. It is also set when you submit one of our forms (for example, to request a guide or book a call), so the request is linked to your record.

If you don't accept analytics cookies, we still count your visit, but without reading or setting any cookie: the visit is grouped using a code computed from your IP address, your browser's user agent and a random value that we replace and delete every day, so it cannot be used to recognise you on a later day. Our analytics system does not store your IP address. Individual visit records are deleted after 13 months; daily totals are kept longer.

Google Analytics (GA4)

Google Analytics helps us understand how visitors find and use our Site. It collects information such as:

  • Number of visitors and page views
  • How visitors navigate through the Site
  • Which pages are most popular
  • Where visitors come from (search engines, social media, direct)
  • General geographic location (country/region)
  • Device and browser information

Google Analytics uses cookies including _ga, _ga_*, and _gid. Data is anonymized and aggregated. For more information, visit Google's Privacy Policy .

Microsoft Clarity

Microsoft Clarity helps us understand user behavior through heatmaps and session recordings. It shows us:

  • Where users click, scroll, and move their mouse
  • How far users scroll on each page
  • Which elements attract the most attention
  • Where users encounter frustration (rage clicks, dead clicks)

Clarity automatically masks sensitive information in recordings and does not collect personal data such as passwords or form inputs. Clarity uses cookies including _clck and _clsk. For more information, visit Microsoft's Privacy Statement .

Cookies and Storage at a Glance

Third-Party Cookies

Some third-party services we embed on our Site (such as our Substack newsletter signup) may set their own cookies. We do not control these cookies. Please refer to the respective third-party privacy policies for more information.

Managing Cookies

You can control and manage cookies in several ways. Please note that removing or blocking cookies may affect your experience on our Site.

Browser Settings

Most web browsers allow you to manage cookies through their settings. You can typically find these settings in the "Options," "Preferences," or "Privacy" section of your browser. Common browser cookie management pages:

Opt-Out of Analytics

You can change your choice at any time with the "Manage Cookies" link in the footer. If you withdraw consent, your page visits are no longer linked to bf_anon; you can also delete the cookie in your browser settings.

You can opt out of specific analytics services:

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated policy on this page with a revised "Last updated" date.

Contact Us

If you have any questions about our use of cookies, please contact us at:

Boundless Founder
Email: privacy@boundlessfounder.co