Getting Your First 10 Customers
Stop Waiting for Customers to Find You—Learn the Exact Playbook to Land Your First Sales
Get Started Free - Find Your First Customer This Week
What You'll Learn
Transform from a founder hoping someone will buy to one who knows exactly how to find and convert your first paying customers.
Master the "Do Things That Don't Scale" Philosophy
Learn why Airbnb went door-to-door and how Stripe's founders installed their product on laptops in coffee shops.
Find Your Perfect Early Adopters
Discover how to identify people with urgent pain who are willing to try new solutions—and they're already in your network.
Craft Outreach That Gets 30-40% Response Rates
Write cold emails and messages that actually get responses by focusing on their problems, not your product.
Run Sales Conversations That Convert
Use the 70/30 listening rule to understand prospects and naturally guide them to becoming customers.
Turn First Customers Into Raving Fans
Deliver "red carpet" experiences that transform early users into vocal advocates who bring you more customers.
Course Structure
Module 1: The Foundation - Mindset & Targeting (30 minutes)
- Why your first 10 customers will make or break your startup
- Finding your ideal early adopters (hint: they're already in your network)
- Creating your first customer hit list
Module 2: Outreach & First Contact (30 minutes)
- Crafting outreach that actually gets responses
- The art of professional persistence (without being annoying)
- Building your outreach toolkit
Module 3: Converting Conversations to Customers (30 minutes)
- Mastering the sales conversation (even if you hate selling)
- Closing your first deals with confidence
- Creating your sales playbook
Module 4: Delivering Success & Scaling (30 minutes)
- From customer to advocate - the red carpet experience
- Building systems while staying personal
- Your 10-to-100 roadmap
What's Included
- 8 Lessons with real founder stories and step-by-step guidance
- 4 Implementation Exercises to apply learning immediately
- 20+ Templates and Scripts, including cold emails, follow-ups, and sales frameworks
- Ideal Customer Profile Worksheet to laser-focus your targeting
- Sales Call Planner for confident conversations
- Community Access to get feedback and share wins with fellow founders
- Quick-Reference Guides for immediate implementation
This Course Is Perfect For:
- First-time founders who've built something but have zero customers
- Technical founders who feel uncomfortable with sales and marketing
- Bootstrapped entrepreneurs who can't afford paid advertising
- Anyone who's been told "if you build it, they will come" (spoiler: they won't)
- Founders who are tired of waiting for customers to appear magically
Prerequisites:
- A product or service idea (even if it's just an MVP or prototype)
- Basic understanding of your target market
- Willingness to do "unscalable" things
- 2-3 hours per week to implement what you learn
- The courage to hear "no" and keep going
What Our Students Say
"I was terrified of sales. This course showed me I wasn't selling—I was solving problems. Got my first 3 customers within two weeks of finishing!"
"The templates alone are worth 10x the time investment. My cold email response rate went from 5% to 35%. First customer said yes on our second call."
"I spent 6 months building in secret, hoping customers would find me. This course got me out of my shell. Customer #1 led to customers #2-10 through referrals."
Frequently Asked Questions
- How long do I have access to the course?
Forever! Once you enroll, you have unlimited access to the course materials, templates, and any future updates.
- What if I'm not comfortable with sales?
Perfect—this course is designed for founders who break into a cold sweat at the word "sales." You'll learn a consultative approach based on listening and problem-solving, not pushy tactics.
- Do I need a finished product to start?
No! Many successful founders get customers before building anything. You just need a clear understanding of the problem you're solving.
- What if I'm B2B vs B2C?
The course covers both! You'll find specific strategies, templates, and examples for both business and consumer customers.
- Can I upgrade to paid tiers later?
Absolutely! Explorer members get special discounts on Builder and Accelerator tier courses when you're ready for a advanced strategies.
Your Instructor
Mohamed Ahmed
Mo built his first startup from zero to acquisition, making every possible mistake along the way—including spending 6 months chasing enterprise clients while Series A startups were begging for his product. He has helped hundreds of founders through accelerators like 500 Startups and TechStars, with a special focus on technical founders who prefer to code over selling. His pragmatic, empathy-first approach to customer acquisition has helped founders across industries land their first customers and build sustainable businesses.
